Tip 1: Combine Photos and Videos
Consider a video will generate 3 times more than text, adding video in addition to images is a great Instagram hack that can deliver you great results. Video brings visual story-telling to life and enhances the visual experience of your potential customers.
Tip 2: Add a Call-To-Action to your Bio
Always make sure you have a clickable URL in your bio, that leads to your website. Whether it is a special offers page, if your marketing is primarily car driven, or your events page, if your marketing is more community driven.
Tip 3: Use # hashtags
Your potential customers may not all be on Instagram. Using hashtags let people who are not following you know of that hot new model, or steal of a deal. Using hastags like #wowwednesday or #motivationalmonday are popular hacks.
Tip 4: Reach Out to Prospects
Liking your prospects’ images and leaving warm comments is a guaranteed way to get them to visit your own Instagram page. Ever try a selfie contest? Request every one who comes in for a test drive at your dealership, take a selfie, and announce an interesting prize for the selfie of the month. Make sure to reward your followers with something like a discount coupon/code for vehicle service, which would be a win-win idea that can help both the dealership and Instagram followers.
Tip 5: Post when it matters
Post your images and video when it really matters. For example a good schedule would be to post on Fridays, Saturdays and Sundays between 5-9pm. There are plenty of tools that can help you schedule posts in advance such as Hootsuite.