It’s no secret that technology continues to advance each day. Just a decade ago, entrepreneurs and small business owners would never have dreamed of some of today’s digital tools.
Whether you’re trying to acquire or retain customers, expand your reach in the market, make smarter decisions, or boost productivity and efficiency, there is affordable technology ready for the taking. And most of the tools you’ll need are affordable. Below, Cyber Bytes discusses some of the best tech to consider for your small business in 2022.
Use Big Data Tools
Companies of all sizes are using big data to reduce risk and foster effective decision-making among their teams. Data collection and analytics tools are available to help you in virtually every business area — from customer service to customer retention and acquisition, financial management, and marketing. The best part is that many of the tools are free or affordable.
Outsourcing and business process management (BPM) are also becoming increasingly popular. Outsourcing refers to hiring outside professionals and services to handle tasks and projects your in-house team isn’t equipped for or doesn’t have the time for (e.g., online marketing, virtual assistance, IT, etc.).
BPM automates tasks and processes to streamline workflows and optimize business operations. Tasks that were once laborious are automated to free up employees’ time to focus on more meaningful jobs. Getting your team on board with BPM can be quite easy, assuming you take the time to teach them the new processes. Just be sure to develop a thorough BPM framework that you consistently monitor to refine your processes and get better results.
Upgrade Your Website
If you don’t have a website, now is the time to build one. And if it’s been a while since you updated your current site, upgrades could be in order. Gone are the days when small and medium-sized businesses can get away with having a bare-bones site with their contact information and a small services or products page.
The key is to boost your business influence through your website, which requires you to have a top-notch site that engages users and propels your brand. Think about user experience at every turn.
Your site should be attractive and provide a simple, clean layout that allows for easy navigation. You should also have informative, interesting, and industry-related content that inspires users to spend time on your pages and return later. Ultimately, an engaging site will increase your conversions and sales.
A lot goes into building a world-class business website, and hiring a professional web designer like Cyber Bytes is the best way to reduce your stress and save time that you can use for growing your business. I can also take your social media, SEO, and other online marketing projects to the next level!
Embrace SEO and Social Media
Search engine optimization (SEO) and social media marketing are crucial for boosting your digital footprint as a company. SEO refers to tactics that help you rank higher on search engine results pages (SERPs), while social media marketing involves any promotional and informational efforts on platforms like Facebook, Instagram, Twitter, and LinkedIn. If outsourcing these specialties is not an option, look to the various technologies that can help you gain ground.
Manage Your Time and Projects
Finally, there are plenty of cloud-based productivity apps on the market to help you and your team make the most of your time. Research time tracking, project management, and collaboration tools that allow you to stay productive and communicate with clients and team members remotely.
If your company is going to keep up with an ever-changing landscape, you must take advantage of the digital tools available. Using big data, building a top-notch website, investing in online marketing, and incorporating productivity and collaboration technologies will get you off to a great start. As you increase your digital footprint, you’ll quickly notice it boosting your bottom line!
Would you like to read more helpful content or learn about my online marketing services? Contact Cyber Bytes today!