Web Site Design | Graphic Design | Internet Marketing :: Cyber Bytes – Serving Central Florida

Your business website is an important asset. Many companies are now embarking getting their website redesigned to improve their websites.

• Marketing is Changing
• Outbound Marketing is Harder
• Inbound marketing gives you leverage

The Good News is using the internet you can get found using Google, Social Media and Blogs.
The Great News is your estimated cost per lead using online marketing is less than that of Direct Mail, Trade Shows and even Telemarketing.

Business websites are for LEAD GENERATION.

Wrong reasons for a redesign:

• You have a new corporate look and feel
• It’s been 12 months since the last redesign
• The CEO wants to do it

The right reasons for a redesign:

• Get found by more prospects
• Convert more prospects into leads and customers
• “Branding” may be good if it will drive the goals above

The 3 keys to a successful website are:

• Get Found: Attract Visitors
• Convert: Visitors to leads/sales
• Analyze: Product measurable ROI

Search engines love fresh content, People like fresh content. Things you can publish include:

• Blog
• Podcast
• Videos
• Photos
• Presentations
• eBooks
• News Releases

A redesign without measurable improvements is a waste of time. Know your current stats and goals before starting the redesign.

You need to audit your existing website and protect your key assets. Take an inventory of your website assets such as content, inbound links, keyword rankings and conversion tools. Then protect those assets during the redesign.

If you remove valuable content, loss value of inbound links or loose keyword rankings you can destroy your assets and you’ll get a drop in traffic and leads. You will have wasted time, effort and money.

Website Assets = Content

• How many pages do you have?
• How many will be killed?
• How many will move to a new URL?
• How many pages will you create?
• What is your popular content?

Website Assets = Links

• How many inbound links do you have?
• What interior pages have links?
• Where are your links coming from?
• What are you most powerful links?

Website Assets = Keywords

• What keywords do you rank for today?
• What keywords do your competitors rank for?
• What keywords do you want to rank for?
• How has your new keyword rank changed?

Website Assets = Conversion Tools

• What generates most of your leads?
• What are your best conversion tools?
• How can you increase conversions?

Spend resources on creating content, more than a beautiful design. You can create a lot of great content by blogging.

Research shows that 434% more indexed pages for companies that blog versus ones that do not. Blogging also attracts up to 97% more inbound links. Blogging brings your company more social media success.

Hiring Cyber Bytes to help you redesign your site and make it more appealing to your visitors can help your business grow and get you more leads. We can also help you with promoting your site on Social Media including Twitter and Facebook.

Any website owners wants to increase visits to their website and expand their customer base. The best website promotion is only possible through search engine optimization and marketing. Search engine marketing gives you a larger exposure with increased visits. You have two options, either optimize your website yourself or hire a SEO (search engine optimization) firm.

If you do it yourself, you may commit some SEO mistakes that can prove negative to your site’s ranking in Google. Also you must have knowledge of search engine algorithms to get the maximum advantages. So it is better not to shift your focus from your main business or waste time in decoding search engine algorithms; just hire a SEO firm.

Why hiring a SEO firm is a good idea?

Concentrate on your business: As mentioned, if you have hired a professional, you just need to concentrate on your business as the SEO Experts take care of your website rankings, optimizations and marketing.

Professional Work from Professional People: Search engine optimization is a skill and needs dedicated time to work with different search engines having different algorithms. Professionals can serve better results as compared to you having little knowledge of SEO.

Dedicated SEO advantage: Most of the SEO firms offer have a dedicated SEO expert that will be working on your website’s promotions and marketing. The best thing is that you can get periodically updates, reports and other details regarding website.

Hiring a SEO firm is really beneficial. As always, check out the credibility of the SEO firm.

Do you find it difficult or even impossible to find
your site in the search engines?
It doesn’t count if you type in your business name
or web address in the search box

Success is not an overnight miracle, although there are many search marketing companies that will tell you otherwise. In a recent study, Google found that searchers were 72% more likely to click on a natural (organic) listing rather than a per per click advert. This shows that although  you can pay to get your site seen at the top of Google, it is not as effective as having it appear there naturally. SEO takes a long time, don’t expect fast results.

Searchers look for relevance in the adverts they click on, in the same way that google looks for relevance in the websites it shows in its natural (organic) listings. This is why natural search offers a much greater conversion rate. People know that the natural listings will be more relevant to their search as they cannot be bought, only earned.

We Can Help!

If your business isn’t easily located on the first couple pages of the search engines then you’re losing business. Cyber Bytes only uses white hat seo methods to optimize your site to the fullest possible. Some SEO companies guarantee that you get a special search engine position if you let them do the work for you. No honest SEO professional does this.

Our search engine optimization services offer you an affordable solution to get your website noticed and help you increase your profits. We analyze your website and your market, then perform a service that is going to get more visitors to your website and ultimately bring in more customers. We send out a report after the first 30 days, then every 3, 6 and 12 months to show your progress.

The only way to get high search engine rankings and staying there is properly optimized pages!

Our Local SEO Service starts at $100/month, it includes:

• Installation of Google Analytics to track visitors, keywords other vital web stats
• In-Depth Keyword Research and Selection, you assist us in picking the keywords you want to show up for.
• Optimized META Tags (keywords, description, title tags) with up to 20 keywords
• Creation and updating of Geo Tag data
• Submission To The Top Search Engines and Directories (Google, Yahoo, Bing, Ask) monthly
• Reporting after initial 30 days of signup, then report every 3, 6 and 12 months
• Classified ad creation and placement within 100 mile radius of your city: one ad placed on up to 4 different national and local classified sites. Placement locations depending on what your service or product is. Ex. craigslist, kijiji, oodle and so forth.

*No contract is required however do not expect much in your results if you stay for less than 6 months.

Automatic Sitemap Submission:
A complete, accurate and up-to-date XML Sitemap is the foundation of Search Engine Optimization (SEO).

Make sure Google, Yahoo!, Bing and Ask know all about every page on your site, including pages that can’t be found by their normal crawling process. Keep search engines informed of any changes to your site. Don’t wait for them to find your content among the millions of sites competing for attention.

• We crawl your website finding all of its pages, including pages that can’t be found by search engines’ crawlers, to create an sitemap.
• We submit your sitemap directly to the XML interface of major search engines Google, Yahoo, Bing and Ask.
• The search engines use your sitemap to drive more qualified traffic to your site by indexing more pages in search results with improved page ranking.

A sitemap is absolutely critical if your website:

• Is new, has few links to it or low page rank.(Google crawls the web by following links, if your site isn’t well linked, it may not be discovered.)
• Has frequent updates, or pages that aren’t easily discovered by Googlebot during their crawl.
• Has dynamic content, JavaScript, Flash, content in images or videos, mobile content, or pages that are not well linked to each other.

Our automatic sitemap service also reports broken links and error pages, plus helps find and fix common SEO problems. Contact us to find out more.