Redesigning Your Company Website
Your business website is an important asset. Many companies are now embarking getting their website redesigned to improve their websites.
- Marketing is Changing
- Outbound Marketing is Harder
- Inbound marketing gives you leverage
The Good News is using the internet you can get found using Google, Social Media and Blogs.
The Great News is your estimated cost per lead using online marketing is less than that of Direct Mail, Trade Shows and even Telemarketing.
Business websites are for LEAD GENERATION.
Wrong reasons for a redesign:
- You have a new corporate look and feel
- It’s been 12 months since the last redesign
- The CEO wants to do it
The right reasons for a redesign:
- Get found by more prospects
- Convert more prospects into leads and customers
- “Branding” may be good if it will drive the goals above
The 3 keys to a successful website are:
- Get Found: Attract Visitors
- Convert: Visitors to leads/sales
- Analyze: Product measurable ROI
Search engines love fresh content, People like fresh content. Things you can publish include:
- Blog
- Podcast
- Videos
- Photos
- Presentations
- eBooks
- News Releases
A redesign without measurable improvements is a waste of time. Know your current stats and goals before starting the redesign.
You need to audit your existing website and protect your key assets. Take an inventory of your website assets such as content, inbound links, keyword rankings and conversion tools. Then protect those assets during the redesign.
If you remove valuable content, loss value of inbound links or loose keyword rankings you can destroy your assets and you’ll get a drop in traffic and leads. You will have wasted time, effort and money.
Website Assets = Content
- How many pages do you have?
- How many will be killed?
- How many will move to a new URL?
- How many pages will you create?
- What is your popular content?
Website Assets = Links
- How many inbound links do you have?
- What interior pages have links?
- Where are your links coming from?
- What are you most powerful links?
Website Assets = Keywords
- What keywords do you rank for today?
- What keywords do your competitors rank for?
- What keywords do you want to rank for?
- How has your new keyword rank changed?
Website Assets = Conversion Tools
- What generates most of your leads?
- What are your best conversion tools?
- How can you increase conversions?
Spend resources on creating content, more than a beautiful design. You can create a lot of great content by blogging.
Research shows that 434% more indexed pages for companies that blog versus ones that do not. Blogging also attracts up to 97% more inbound links. Blogging brings your company more social media success.
Hiring Cyber Bytes to help you redesign your site and make it more appealing to your visitors can help your business grow and get you more leads. We can also help you with promoting your site on Social Media including Twitter and Facebook.


