Archive for the ‘Marketing’ Category

Redesigning Your Company Website

0, July 13, 2010
Posted by Cyber Bytes

Your business website is an important asset. Many companies are now embarking getting their website redesigned to improve their websites.

  • Marketing is Changing
  • Outbound Marketing is Harder
  • Inbound marketing gives you leverage

The Good News is using the internet you can get found using Google, Social Media and Blogs.
The Great News is your estimated cost per lead using online marketing is less than that of Direct Mail, Trade Shows and even Telemarketing.

Business websites are for LEAD GENERATION.


Wrong reasons for a redesign:

  • You have a new corporate look and feel
  • It’s been 12 months since the last redesign
  • The CEO wants to do it

The right reasons for a redesign:

  • Get found by more prospects
  • Convert more prospects into leads and customers
  • “Branding” may be good if it will drive the goals above


The 3 keys to a successful website are:

  • Get Found: Attract Visitors
  • Convert: Visitors to leads/sales
  • Analyze: Product measurable ROI

Search engines love fresh content, People like fresh content. Things you can publish include:

  • Blog
  • Podcast
  • Videos
  • Photos
  • Presentations
  • eBooks
  • News Releases

A redesign without measurable improvements is a waste of time. Know your current stats and goals before starting the redesign.

You need to audit your existing website and protect your key assets. Take an inventory of your website assets such as content, inbound links, keyword rankings and conversion tools. Then protect those assets during the redesign.

If you remove valuable content, loss value of inbound links or loose keyword rankings you can destroy your assets and you’ll get a drop in traffic and leads. You will have wasted time, effort and money.

Website Assets = Content

  • How many pages do you have?
  • How many will be killed?
  • How many will move to a new URL?
  • How many pages will you create?
  • What is your popular content?

Website Assets = Links

  • How many inbound links do you have?
  • What interior pages have links?
  • Where are your links coming from?
  • What are you most powerful links?


Website Assets = Keywords

  • What keywords do you rank for today?
  • What keywords do your competitors rank for?
  • What keywords do you want to rank for?
  • How has your new keyword rank changed?

Website Assets = Conversion Tools

  • What generates most of your leads?
  • What are your best conversion tools?
  • How can you increase conversions?

Spend resources on creating content, more than a beautiful design. You can create a lot of great content by blogging.

Research shows that 434% more indexed pages for companies that blog versus ones that do not. Blogging also attracts up to 97% more inbound links. Blogging brings your company more social media success.

Hiring Cyber Bytes to help you redesign your site and make it more appealing to your visitors can help your business grow and get you more leads. We can also help you with promoting your site on Social Media including Twitter and Facebook.

As a bonus, clients are entitled to have us to submit their site for free for 6 months. If interested send us the below information:

Site URL:
Up to 10 Keywords you wish to use:
Category of Site:

Email it to: marketing@webwzrd.net

Comments Off

Any website owners wants to increase visits to their website and expand their customer base. The best website promotion is only possible through search engine optimization and marketing. Search engine marketing gives you a larger exposure with increased visits. You have two options, either optimize your website yourself or hire a SEO (search engine optimization) firm.

If you do it yourself, you may commit some SEO mistakes that can prove negative to your site’s ranking in Google. Also you must have knowledge of search engine algorithms to get the maximum advantages. So it is better not to shift your focus from your main business or waste time in decoding search engine algorithms; just hire a SEO firm.

Why hiring a SEO firm is a good idea?

Concentrate on your business: As mentioned, if you have hired a professional, you just need to concentrate on your business as the SEO Experts take care of your website rankings, optimizations and marketing.

Professional Work from Professional People: Search engine optimization is a skill and needs dedicated time to work with different search engines having different algorithms. Professionals can serve better results as compared to you having little knowledge of SEO.

Dedicated SEO advantage: Most of the SEO firms offer have a dedicated SEO expert that will be working on your website’s promotions and marketing. The best thing is that you can get periodically updates, reports and other details regarding website.

Hiring a SEO firm is really beneficial. As always, check out the credibility of the SEO firm.

Press Release Packages

0, June 17, 2010
Posted by Cyber Bytes

Check back soon.


We can write a press release for you if you’d like for a fee, contact us for more information.

Search Engine Marketing Services

0, June 17, 2010
Posted by Cyber Bytes

Success is not an overnight miracle, although there are many search marketing companies that will tell you otherwise. We won’t. What we do guarantee is tactful consideration of your business goals in creating very successful search marketing campaigns for our clients. When you choose us, you choose to establish a relationship with a knowledgeable, professional and trusted company dedicated to your success.

Please contact us for a customized quote from our Search Engine Marketing team members.

  • There are no annual contracts
  • You purchase one month at a time
  • You may cancel at any time
  • Your competitors are already there
There are no annual contracts